Articles by Casey Branson

3 Product Development Horror Stories

As a firm, M3 Design has put a stake in the ground for Stakeholder Centered Design. We’ve been in the trenches. We’ve seen products developed overly focused on the end user vs. tuned into all relevant stakeholders. We’ve watched as stakeholder-related missteps made projects blow up. Here are 3 real-life tales of woe with 9 lessons you can take away to avoid disaster.

Large & Lean:
A 5-Lesson Refresher Course on Lean Methodology

Why is it that so many companies—particularly large, established companies—consistently struggle to innovate? It’s not for lack of trying. And it’s not for lack of understanding the value of breakthrough innovation and its frequent predecessor, lean methodology. Here’s a quick refresher on how you can apply lean methodology at your company.