Articles by Jayson Simeon

Phygital Reality: The next tech battleground

Over the past decade, the steady maturation of the consumer technology space has forged fierce competitions between the biggest players in the industry. The collective result has redefined how we work, play, communicate, interact, engage, and most recently, how we perceive the world around us. In this article, we take a closer look at the forthcoming convergence of our physical and digital future.

Creativity in Commerce

How important is creativity to commerce?
How do you translate ideas from mind to market?
How do you balance investment and innovation?
How is the maker movement changing product design?
I recently participated in a great panel discussion that explored some of these questions as part of the Round Rock Chamber of Commerce’s Creativity and Commerce event. The topics and insights we discussed were quite illuminating—and extremely important to explore, in my opinion.

Life Hacking vs. Design Thinking

Life hackers and designers are more alike than you may realize. In this article, Jayson takes us through the differences and similarities in how life hackers and designers view the world and how their skills, experience, and perspectives help them solve some of the most difficult challenges.

Automagic: Implications of the Automation Lifestyle

Gadgets with connected technologies that can predict human behavior and adapt to our preferences automatically aren’t going away anytime soon. Just think about that for a minute. What does this mean to your life today? And what will it mean to your life tomorrow, when all of these technologies finally go mainstream?

Bridging the Interaction Divide \ Part 3

In this article, I’ll discuss the widely debated topic of multitasking interfaces in the transportation environment. And I’ll look specifically at the user-experience tradeoffs that we make as consumers by adopting software-based controls

Bridging the Interaction Divide \ Part 2

In part 2 of a 3 part series, M3 examines the impact of high interface complexity combined with poor interface technology choices on the user experience…

Bridging the Interaction Divide

This article is the first in a series of three that will dissect some of the tragic mistakes we see in today’s industrial design and highlight some best practices for creating product experiences that move us forward.

Finding Creativity in Requirements

Have you ever been given a project or challenge that on the surface seems like it has only one answer? Before you’ve even begun, you run through the logical outcome scenarios in your head and come to the conclusion that there is only one way to solve it. We call this a highly constrained solution space

The Downside to Competitive Benchmarking

I’ve been in too many kickoff meetings where the program seems to be solely centered on a competitive response to a rival product. I’ve sat through slide after slide about how competitor X has this hot new feature, and why we need to add more and more features to counter it. In this article, I will present four principles explaining why this practice promotes marginalized innovation, and ultimately turns your brand into a commodity.

The Intuitive Debate

My Dad is a PC. He’s a trained computer science engineer who builds and maintains massive corporate mainframe software applications.