Articles by Terry Branson

Finishing Well

Product design can actually be a pretty glamorous world. Shiny new objects all around, breakthrough technology making headlines, design awards won, and buzz-worthy ideas abounding.
But what matters? At the end of the day, after all the excitement and exaggeration and egos have faded into obscurity, what’s the goal of all this?
The goal is to finish well. Truth be told, this is everyone’s goal. But it’s one that a lot of people lose track of.