M3 Presents at MD&M East
Please Join M3 Design at MD&M East 2009 as we present
Identifying an Immediate Need
and Developing a Product in a Timely, Efficient Manner
9:00 AM June 8th, 2009
This comprehensive presentation will cover a range of topics important to all product stakeholders:
- New Product Ideas
-Where ideas come from and why? - Vetting the Ideas
-How to determine the business case - Developing a Product in a Timely, Efficient Manner
-Setting your business unit up for success
-Good inputs at the beginning will yield good outputs in the end - Prototypes
-Different types of prototypes and their effectiveness
-New Materials can get you to the end faster
-The power of concurrent engineering - User Centric Design
-Designing the experience of the product
Presented By: John Bernero, Sr. Product Development Engineer and Paul Kramer, Sr. Industrial Designer
About the presenters
John Bernero is a Sr. Product Development Engineer with extensive experience translating surgeon ideas into orthopedic products. Starting his career at Sulzer Orthopedics, his skillset was instrumental in designing a hinged knee system that gave surgeons and patients an orthopedic implant solution as an alternative to amputation. John also led the design efforts on the cemented baseplate for Sulzer’s flagship knee system. John then joined Amedica Corporation as a Product Development Engineer and quickly advanced to the position of Director of Product Development. One of John’s major accomplishments was helping Amedica to bridge the gap between ceramics technology and medical applications in orthopedics. During his tenure, John led design efforts in the Spine, Hip and Knee segments, most notably the Altia total disc replacement. He also oversaw the launch of two spine implant systems, incorporating the company’s proprietary silicon nitride ceramics technology. John recently joined M3 Design adding a unique perspective to the company’s holistic approach to designing healthcare products that significantly improve stakeholders experiences. In this capacity, John works with a range of clients in the health care sector, from start-ups seeking to launch innovative products to top-tier medical device manufacturers offering proven devices. John has a Biomedical Engineering degree from Northwestern University.
Paul Kramer is a Senior Industrial Design consultant with passion for elevating the role of design thinking to solve important human problems, to define the future of healthcare, and to confront the rising sustainability challenges of the 21st century. For the last eight years Paul has been an integral member of the M3 industrial design team and provided leadership on complex initiatives involving multi-disciplinary project teams. His work spans industries as diverse as healthcare, consumer electronics, enterprise equipment, pet products, toys, and consumer products. Paul has applied his human-centric, strategic vision to enrich programs through the integration of design research into design methodology for a variety of healthcare fields including pain management, dental, home health, powered surgical instrumentation, and endocrinology. Paul began his career with the Dell Enterprise Systems Group where he gained experience in design strategy, design language, and design for manufacture while advocating for the user experience with applied human factors and design for serviceability. His experience in both corporate and consulting roles provides him with an unwavering commitment to understanding the needs of clients and their users and delivering the value they deserve. His work has won numerous international design awards including the prestigious IDEA, iF and Red Dot. Paul studied fine art at the School of the Art Institute of Chicago, traveled abroad with the Design for Industry program at Northumbria University in the UK and has a BFA in Industrial Design from the University of Illinois Urbana-Champaign.
About M3 Design Inc.
M3 Design is a product design and engineering firm with 50+ employees and an 18,000 sq. ft. facility in Round Rock, Texas. M3’s multidisciplinary expertise includes Industrial Design, Design Research, Mechanical, Biomedical, Electrical, Software and Mechantronics engineering. Our development experience includes designing surgical, drug infusion, dental, patient handling and patient-operated home-health products. Our holistic approach to humanizing healthcare focuses on a broad range of stakeholders, ultimately giving caregivers and patients better “experiences” when utilizing healthcare products in clinical and home environments.
