Petsafe Collar

Radio Systems Corporation 2004

  • The main design goal was to provide not only a premium feel but also a softer, more secure look to the product.
  • Our universal collar design integrates the patented QuickFit buckle which provides easy release and fit every time.
  • The oval border shape on all wall mount systems, collars and remote controllers speaks of "containment" and "protection"
  • Our new design is based on a more friendly soft oval shape, so that they express the security and style that pet owners crave.
  • Our new design is based on a more friendly soft oval shape, so that they express the security and style that pet owners crave. (2)
Solutions:
  • Industrial Design
  • Mechanical Design
  • Project Managing

01 Premium Design Language

Every pet owner all wants their pets to be safe. So the products they choose must express this desire. The PetSafe Comfort Fit product line provides both the security and style that pet owners crave.

02 Utilitarian to Consumer

In the past, correction collar products were received negatively. Their utilitarian aesthetic masked the true benefit of making pets’ lives safer by teaching them the boundaries where they can roam freely. PetSafe and M3 wanted to positively change this perception by designing the collar to look more friendly and safe to both pets and their owners. M3 accomplished this goal without changing any components from PetSafe’s existing products.

03 Design

The main design goal was to provide not only a premium feel but also a softer, more secure look to the product. Our new design is based on a more friendly soft oval shape. This oval border shape on all the collars, remote controllers, and wall mount systems speaks of “containment” and “protection.” Our universal collar design integrates the electronics into a thermo-plastic collar which provides a unique premium look compared to competitors which use a nylon strap. It also includes a patented QuickFit buckle which provides easy release and fit every time.

04 Success

The design of the PetSafe Comfort Fit line was an instant success. PetSafe’s sales increased 40% after introducing the Comfort Fit line in this product category. PetSafe and M3 have continued to build on this success by developing new future products together.