Dell Studio

Dell experience design group: consumer team 2006

  • The drop down hinge is an iconic element and also adds to the perception of strength and quality
  • Capacitive media buttons add a quality touch
  • This new design language provides a strategy for easily customizing display back colors
  • The media attention and design awards gained by the M1330 have helped Dell achieve their goals of brand elevation through design
Solutions:
  • Industrial Design

01 Premium Laptop for Dell

The M1330 offers a bold, yet sophisticated design to the Dell notebook computer line. Amongst its competitors, it delivers an iconic form that remains recognizable in the market. The goal of designing the M1330 notebook was not only to create a successful product, but to support the elevation of the Dell brand through design in the consumer market.

02 Challenge

Through years of success, Dell’s consumer notebooks have been recognized as great products with great performance and price. Dell and M3 wanted to build on this success by introducing a new series of products with an emphasis on premium design. To create the corner stone for this initiative we designed this notebook, the M1330, with a commitment to excellent iconic design and attention to details.

03 Design

There are 3 main design elements we used in this design philosophy. The first is a wedge shape; this creates visual thinness in the front and provides a forward stance for the product. The second is the over-sized drop down hinge. This is the most iconic feature in this design. It’s not only stylish, but also provides robustness to the design. The third is the metal arms of the display. This element also provides another iconic component to the design. This feature works seamlessly with Dell’s approach to customization of display back colors.

04 Success

The Dell XPS M1330 has been repeatedly called “sexy” and “stylish” within the media. This product has successfully become an example of the new level of design offered by Dell. This success has been recognized not only in the US, but internationally. It has received multiple design awards such as the IDEA Bronze in the US, Good Design Award in Japan, IF and Red Dot Award in Germany.