Collaboratively mapping images to brand attributes with our clients helps create a shared language
Industrial Design
Much more than just creating desire
The traditional definition of Industrial Design is: (according to the Industrial Design Society of America)…..“the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.”
Within M3 Design, we extend this definition to include the intended impact to our clients’ brand, business and the users’ experience.
Industrial Design isn’t merely a beauty contest. Its application is a powerful tool when used correctly. Our Industrial Design team is routinely called upon to explore new opportunities, categories and concepts across industries. Through careful consideration of user aspirations, interactions, use modes and form, our industrial designers generate design solutions that achieve results for our clients and delight their customers.
ID Expertise
Diverse. Focused. Deliberate.
Our Industrial Design team embraces diversity and prides itself on working collaboratively throughout the entire product development process. The interaction with other disciplines is at the core of every project. This approach is a creative catalyst for the process and ensures that design intent is preserved. The M3 Industrial Design team provides value to projects across the entire range of industries within M3′s portfolio.
Our process is centered on techniques for ideation, and the visual presentation of solutions. Using a wide range of tools, our designers can make the future a reality.
Innovation Workshop
M3′s Industrial Designers often participate in and facilitate collaborative sessions with our clients to identify new product roadmap opportunities. These sessions are uniquely structured for each client and business goal. Based on a concentrated application of effort across multiple disciplines, these sessions leverage lateral thinking and high iteration to produce results.
Design Language
M3 Design has refined processes and skill-sets to apply to the creation of design languages for our clients when appropriate. A design language is the means by which we communicate the ideas about a brand and match it with the desires of customers, the market category, and the positioning of the product. One of the highest impact deliverables offered, our industrial design team is continually working in this space with clients to leverage our clients’ brand equity to achieve their business goals.
