Project room walls are filled with material that immerses our designers into the world of the target user
Consumer
Brand + Consumer = Product
When you choose to purchase something, which one do you pick?
M3 Design has a deep and diverse history in the creation of inspiring, successful consumer products. These products range from notebook computers, to toys, to fishing boats. With all of our consumer projects, our aim is to create deep connections with customers through the power of design.
Brand
Paramount to our goal of creating effective connections with consumers is the role of brand. Through a deep understanding of the attributes and values of a brand, the process of design can align the physical artifact with the emotional desire. This results in a bridge between brand and consumer built through the product.
Consumer
The role of the consumer is equally important in our process. Who are they? What are their emotional desires? What are their needs? These questions and more are routinely explored by our Design Research and Industrial Design teams. The knowledge becomes the basis for our solutions.
The expression of brand takes many forms. We believe that each one is critical to the overall connection being designed. Our Mechanical Engineering team is just as focused on creating the right physical embodiment of the product – from designing a luxurious latch, to a highly tactile hinge.
For over 10 years, M3 has delivered high-caliber work to many recognizable consumer brands including Coleman, Igloo, Hasbro, Dell, and Petsafe.
