Blue Goji Goji Play Wellness System Case Study

Making 30 minutes of exercise
feel like 5 minutes of fun

Strategy: M3 extracted the key verbal and visual attributes that Blue Goji wanted their brand to portray, and utilized them to create a design framework that would be the blueprint for the Goji Play eco-system

Concept: Designing the individual components in unison was critical when generating a cohesive and thoughtful brand experience that adhered to the Blue Goji core attributes.

Development: Thorough iterative prototyping and detailed collaboration with the various vendors was a necessity for hardware, graphical user interface, and packaging to ensure the full user experience fulfilled its promise.