Alen Paralda Air Purifier Case Study

What does this do?

Modern style and high performance combine to create a beautiful air purifier that integrates into the home decor.

Strategy: In order to uncover opportunities and achieve Alen’s business goals, M3 investigated buyer’s motivations, the competitive landscape and also how customers viewed the Alen brand. A more universal human appeal was deemed necessary, as well as a more discreet and sophisticated aesthetic that is harmonious in the home environment. The design must be recognizable and appealing when viewed on screen at a small scale due to the prevalence of online retail.

Concept: After recognizing several broad home design trends, numerous concepts were developed into both functional and aesthetic models. This ensured that the designs were appropriate within the home environment and achieved the desired experience.

Development: M3 provided the Mechanical Engineering support necessary to create this unique design, and liaised with Alen’s manufacturing partner in China to ensure that the final product was consistent with the quality of the Alen brand.