Dell Adamo Notebook

M3 worked closely with the Dell experience design group to conceptualize, refine and develop their first ultra-thin SSD notebook to compete directly with the Apple Macbook Air. Going beyond the typical aesthetic challenges posed by creating a perception of thinness Dell made a true commitment to deliver an architecture that is truly thin. To achieve a mere 0.39” thick machined aluminum body, Dell implemented all system media devices as separate external accessories. At the heart of this commitment was the use of premium materials and finishes, coupled with an artisanal yet precise approach to the functional details. All synthesized to elicit the desired emotional response from its target audience and distance Dell from it’s rivals.

Awards & Patents

  • 2009: IDEA Silver