NetApp engaged M3 to develop a solution to elevate NetApp’s brand presence in data center environments. M3 performed a competitive analysis; visibility studies that considered color / scale / CMF and ambient lighting scenarios to determine how light and color could deliver the desired impact. M3 worked closely with NetApp and their supply chain to conceptualize, prototype and develop an illuminated cabinet branding application that has more than exceeded NetApp’s expectations both internally, in the market, and in the minds of their customers.
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