BP Helios House Illumination Experience

BP and Wayne engaged M3 to develop, test, and implement a unique lighting package for the Helios House fuel dispenser customer experience. The primary creative objectives were to deliver a unique and dynamic customer experience through lighting while supporting the BP brand and Helios House messaging. M3 first created a project plan that took into account BP’s business goals, an unproven creative direction, highly constrained regulatory requirements, and an aggressive schedule. M3 then designed the solution, modified the fuel dispensers at our facility in Austin and went on-site with BP and Wayne to install, certify, and validate the installation.