Creative Marketing Lead
M3 is looking for a versatile, high-energy Creative Marketing Lead to drive their multi-channel digital presence. You'll turn complex technical innovation into stories that perform, across social, paid media, web, and email.
What You'll Do
- Organic Social: Own the content calendar across LinkedIn, Instagram, and other platforms. Engage the community and track trends that grow reach.
- Creative Execution: Partner with design and engineering to turn product features into blog posts, case studies, and video scripts.
- Paid Media: Help launch and optimize Google Ads and Meta campaigns. Track ROAS and iterate creative to boost conversion.
- Website & SEO: Keep the site fresh and optimized. Improve meta tags, headings, and keywords to grow organic visibility.
- Email Marketing: Build newsletters, announcements, and lead-nurturing funnels. Use segmentation and A/B testing to lift open and click rates.
- Analytics & Reporting: Track KPIs weekly and monthly. Turn data into recommendations stakeholders can act on.
Skills & Experience
- 5+ years in digital marketing, ideally agency or tech. 2+ years managing people.
- Strong visual content skills: graphics, video, photo, animation.
- Sharp copywriting instincts for B2B audiences.
- Fluency in Adobe Creative Suite or Canva, Google Analytics, and marketing automation tools (HubSpot, Mailchimp, or similar).
- A strategic eye for customer journeys and channel fit.
- Excellent project management across multiple deadlines.
- PR Experience: press releases, media relations, reputation management.
Key Performance Indicators (KPIs):
- Engagement Rate: Likes, shares, and comments across organic social platforms.
- Conversion Metrics: Lead generation rates from paid media, email sign-ups, and website inquiries.
- ROAS/ROI: Effectiveness of paid advertising spend.
- Traffic Growth: Year-over-year increases in organic website traffic and SEO rankings.
Interested candidates are encouraged to submit their resume and cover letter. Please include “Content Marketing Lead” in the subject line. We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Full Time
Round Rock, TX