Creating a Design Language for Product Development: A Step-by-Step Guide

A design language ensures aesthetic consistency across products, improves UX, streamlines development, and fosters deeper relationships with your audience.

M3 Design

February 29 ^th 2024 | 2 min read

Design leaders know products aren’t standalone entities. They’re interconnected, tangible representations of your organization’s brand. But do your products truly communicate your brand’s DNA through consistent visual elements and user experiences? And can your customers extract everything they need to know about your brand identity from the interactions they have with your entire portfolio of products and services?

If not, it’s time to develop a consistent design language to build your brand and propel your business forward. But truth be told, doing so is a more arduous process than you may realize.

In our step-by-step guide, you’ll discover:

What a design language is (and what it isn’t)
The benefits and advantages a design language offers to multiple internal stakeholders
What it takes to build your brand into your design language
How to document and govern your design language on an ongoing basis
And more

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About the Author

We design products that inspire the future of Heathcare, Lifestyle and the Workplace.

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