Articles by Terry Branson

Finishing Well, Part 3

This is the moment we’ve been waiting for, because it’s the moment upon which your entire product development (PD) program hinges—the fateful, make-or-break finish. “Finishing well” is a mantra at M3 Design, because it means creating a product that succeeds in the market and delivers results to your business. It’s how you win.

Finishing Well, Part 2

The key to successful product design and development isn’t inspired ideas, efficient execution, or thoughtful marketability. It’s some balanced combination of the 3—a balance that can be difficult to strike, and even more challenging to integrate into your process and culture on a consistent basis. In Part 2 of our series on Finishing well, we discuss the next 2 topics: Starting Well and Managing well.

Finishing Well, Part 1

Product design can actually be a pretty glamorous world. Shiny new objects all around, breakthrough technology making headlines, design awards won, and buzz-worthy ideas abounding.
But what matters? At the end of the day, after all the excitement and exaggeration and egos have faded into obscurity, what’s the goal of all this?
The goal is to finish well. Truth be told, this is everyone’s goal. But it’s one that a lot of people lose track of.