A robot designed to alleviate the global housing crisis
During the time of South by Southwest (SXSW) 2018, ICON, a construction technologies company, and their Vulcan I 3D printer pulled off a feat that was undoubtedly one of the most “buzzed” about happenings during the time of the festival. The Vulcan I printed the first fully permitted 3D printed home in the United States in about 47 hours across several days, with very minimal material waste. Building on the success of this proof-of-concept, ICON set out to develop its next generation printer, the Vulcan II, which would be ICON’s first commercially available large-scale printer designed specifically to 3D print resilient single-story buildings faster, more affordably, and with more design freedom. M3 Design was selected as ICON’s design partner to make sure the Vulcan II would successfully take this large step forward, not only in performance, but in usability and appearance. The Industrial Design of the Vulcan II would be ICON’s first physical embodiment of their brand, and would serve a significant role in ICON’s brand language moving forward. Vulcan II needed to be designed, built, and ultimately unveiled during a high-profile event in March 2019, as ICON’s new benchmark.