Making “Bleeding edge” technology fun & approachable to the masses.
With a promised unveil at two major customer events, Blue Goji and their partner Woodway USA needed a product design firm that could quickly create a treadmill integrating bleeding-edge technology and wellness. The design would need to integrate natural torso movement and tracking, bio-feedback, and interaction with virtual reality games developed by Blue Goji and others. In addition to its unique gaming capabilities, this treadmill needed to be designed for traditional training, conditioning, and rehab programs as well as innovative healing games and VR-infused versions for added benefits. A working prototype for the customer events was an absolute must.