StarDental Identafi Named 2012 MDEA Gold Award

Product honored for intuitive design facilitating early detection of oral cancer



Austin, TX (April 6, 2012)—M3 Design, a provider of strategic product design and development services, and DentalEZ® Group, a supplier of innovative products and services for dental health professionals worldwide, announced today that the Identafi handheld oral cancer screening device has been chosen as a winner in the 2012 Medical Design Excellence Awards (MDEA) competition.

StarDental’s® Identafi® device is a screening instrument used for the detection of oral pathologies of the mouth, throat, tongue, and tonsils that may lead to oral cancer. The small, cordless, handheld Identafi® utilizes an innovative 3-wavelength optical system that allows dental professionals to identify abnormalities not visible to the naked eye.

“The Identifi® device has been very well received in the marketplace, and its design is an important reason why,” said Rick Gross, Senior Product Manager at StarDental®. “It is obvious a lot of thought went into an intuitive user interaction with this intra-oral design, resulting in a device that is comfortable for patients and well received clinically.”

“Winning a design award is great, but when the product you designed wins an MDEA, it means you have designed something that has achieved an improved level of clinical viability,” said Terry Branson, President and Founder of M3 Design. “For our design team, this is the greatest accolade of all.”

The MDEA ( is the medical device industry’s premier design awards competition and is the only awards program that exclusively recognizes contributions and advances in the design of medical products. Entries are evaluated on their design and engineering features, their beneficial impact on healthcare delivery and clinical outcomes, and their ability to provide enhanced benefits to the patient and healthcare professionals.

About M3 Design: M3 Design is a product development firm for global markets. Founded in 1996, the company crafts and executes product development strategies for leading technology-based companies including Emerson, Stryker, and Dell. For more information about M3 Design, please visit

About DentalEZ® Group: DentalEZ® Group is committed to advancing the practice of dentistry through innovative products and services. Encompassing six distinct product brands—StarDental®, DentalEZ®, CustomAir®, RAMVAC®, NevinLabs™, and Columbia Dentoform®—DentalEZ® Group manufactures everything in the operatory, from handpieces to chairs to vacuum systems to dental simulation models, creating a complete line of products to elevate the health, comfort, and efficiency of the dental operatory. For more information, please visit


About M3 Design
Founded in 1996, M3 Design is a product development company located in Austin, Texas. M3 is a team of world-class designers and engineers that challenge convention to help their clients maximize business opportunities by creating exceptional products and experiences with them.