Blue Goji

Infinity VR Treadmill

Services – Strategy / Brand Identity / Industrial Design / Mechanical Engineering

M3 collaborated with Blue Goji and Woodway USA to create the truly immersive Infinity VR treadmill, proving that the best games don’t require sitting on your butt!

This Infinity experience is an excellent example of using gamification to improve health and wellness. M3 used their strong relationship with Blue Goji on their latest quest to make exercise fun by helping develop a VR treadmill experience that would capture the imagination by merging bleeding edge technology with a distinct, bold design and brand DNA.

Introducing Infinity VR
Introducing Infinity VR
Having an open and direct communication — exchanging both good and non-so-good feedback or comments freely — with the M3 team is a key success factor of our very productive relationship!”

Coleman Fung
CEO & Co-Founder – Blue Goji

Working to a tight timeline, M3 designed, engineered and built the Infinity treadmill alongside Woodway USA in record time, delivering the first full prototype, showcased at SxSW in Austin, TX. and IHRSA in San Diego.

In addition to walking or running on Infinity with custom training profiles, users can also play immersive VR and 2D games using a range of body motions. With Infinity the human body becomes the joystick for game play and new types of exercise and conditioning programs.

Infinity VR

iF Design Award 2019 logo

Awards & Patents

  • iF Design Award 2019