Our Expertise

Innovation Road Mapping & Planning

Designers creating an experience map
What we do in:

Innovation Road Mapping & Planning

If you want a great growth strategy, you need to put in place a future looking, present acting system that drives and aligns to your business goals. We work with clients who understand that innovation and new product development are strategic components of their growth and profitability.

M3 teams up with our clients to identify product and experience opportunities that address their customers and stakeholders needs and desires. We brainstorm potential opportunities, test assumptions, and prescribe the product development plans that deliver on those opportunities.

We start the innovation roadmapping process with an audit of our clients’ current business, future objectives and product roadmap plans. We follow that with an information transfer workshop with your key stakeholders before we immerse ourselves in your markets. We tailor our research plan to your needs and never use a “one size fits all” approach. Scope can range from global field research that spans months to lean research techniques that might take days. We use a variety of research tools appropriate to your needs, such as stakeholder interviews, technology audits, competitive analysis, surveys, and in-person ethnographic research.

Once we’re done gathering the research data, we evaluate it and deliver results tailored to your needs. We can provide development plans with realistic cost and schedule for a single product or a strategic multi-product, multi-market roadmap that covers the next 5-10 years. We can also provide a range of concept mock-ups and prototypes you can use to demonstrate solutions along with their costs and risks, craft “vision presentations” to help illustrate and communicate our recommendations, and help you socialize them with your key stakeholders.

  • Innovation Workshops
  • Ethnographic Research
  • Trend Analysis
  • Vision Deck Creation
  • User Needs Definition
  • Concept Development
  • Concept Validation
  • Costing and Timing Estimates
  • Technology Audit
  • Intellectual Property Brainstorms
global opportunity map
Reviewing concepts with Dell engineers
working on the product journey mapping process
sample workflow diagram
operating room map of surgery type vs duration and ambient temperature
sample product roadmap
worker using a trex

Our clients regularly tap our team to help figure out "what’s next” and how to turn that vision into reality.

Thirty-five years ago, Dell disrupted the way PCs were made and delivered to the world. With the OptiPlex 7070 Ultra, we are changing the category again, with an innovative desktop solution that’s hidden in plain sight.

Dave Lincoln Vice President of Fixed Computing

Dell OptiPlex All-in-One

View the case study
Dell Optiplex All-in-one

Contact Us

How can M3 Design accelerate your product development and experience designs?

Let’s Talk