Disrupting desktop computing with an innovative solution that’s hidden in plain sight.
Dell partnered with M3 on a project to reinvent the commercial desktop computing space. The Dell Experience Design team had identified some key business growth opportunities for their Optiplex portfolio and engaged M3 to help them on their quest of designing and executing a ground breaking product. Through close collaboration with Dell’s Experience Design and Engineering teams, the Dell OptiPlex 7070 Ultra was born. The innovation is a super compact, highly modular and upgradable compute module that slides into the back of a purpose designed Dell monitor stand making it invisible to the user. The design provides additional security and reduces visual clutter with its fully integrated cable management solution. It also enables customers to freely select and replace their monitor without affecting the compute module, creating a solution that surpasses today’s all-in-one computers.