Elevating a brand through a consistent language across an entire platform.
Most molecular diagnostic laboratories use a range of aging equipment and are looking to next generation systems to consolidate their testing into fewer platforms. There is a premium placed on space and efficiency, and each device must earn its place in the laboratory. The M3 team helped Luminex develop a suite of minimal-footprint instruments that simplify the laboratory’s workflow and provide a premium user experience. M3’s challenge was to create and implement a new visual language on a series of products to highlight each system’s advantages and represent Luminex brand values.