A stroller that hauls everything…including the kid
Austlen had discovered a major pain point for parents—where was a stroller that would allow them to haul their kids around as well as the inevitable gear that came with them? What about store trips and grocery bags? Working with M3, Austlen was able to take their idea from a “napkin sketch” into architectural investigations, and proof-of-concept prototypes. In parallel with creating mechanical architectures, M3 used their stakeholder centered design process to define stakeholder workflow maps, create initial industrial design visions, and create design gestures. With this visual identity in hand, Austlen had the collateral to tell a visual story that helped move the company forward as they raised funds.