Redefining the fueling experience
For most users, refueling your vehicle is at best an experience that you don’t think much about. At worst, it is overly complex with numerous buttons, payment options, and on-screen prompts all vying for attention. Dover Fueling Solutions had a proof-of-concept fuel dispenser that aimed to make refueling a pleasant task instead of a headache. The customer was not the only beneficiary – the new dispenser also addressed the needs of station owners. The majority of a fuel station’s revenue comes from in-store purchases, so pushing customers inside was a priority. Dover asked M3 to help refine the design to provide value to both stakeholders.