Combining diverse brands into integrated solutions.
Emerson Automation Solutions has a proud history of providing industry-leading products and services for well over a century. They have extremely strong product brands that range in size and function from multi-ton valves to portable handheld devices, and continue to expand their product portfolio with key strategic acquisitions. The challenge facing Emerson was the need to integrate these individual product brands into a compelling suite of solutions to maintain their competitive edge. They needed a design language that would tie their individual product brands into a set of cohesive Emerson solutions.