Creating an entire experience to elevate company value
The visual landscape of enterprise computing is littered with everything from bold use of color to muted machine aesthetics. NetApp has a rich aesthetic DNA and a history of delivering compelling, leading-edge products that provide outstanding performance and a reliable user experience. M3 was challenged to evolve NetApp’s corporate design language in order to elevate the NetApp brand in the minds of their customers in lights out, low touch data-center environments. Even though there may be little interaction with these types of products after deployment, they nonetheless are the primary physical encounter customers have with the NetApp brand and play a key role in connecting customers to NetApp’s core values.