One of the toughest product development research challenges is dealing with the conflicting needs and desires that you uncover during the process. Sam Moon and Stephen Myers share some tips you can use when you face this issue.
But what happens when some of that research doesn’t line up? Do you add all of the features to satisfy everyone, even at the expense of usability or higher cost? Or does the project grind to a halt for fear of alienating a chunk of the market?
As painful as it seems, one of the most important skills to learn in product development is the ability to say “no.” The trick is to learn when to say it, and who to say it to.
In this e-book, you’ll learn how to: