Design Language Development Case Study

What does this provide?

A next-generation hardware design language for NetApp products

Strategy: M3 began by engaging both internal and external stakeholders from multiple NetApp organizations to determine the brand-conversation that NetApp wanted to convey to their customers through their products.

Concept Critical to any design language is a deep understanding of how colors, materials and finishes manifest as brand attributes– as well as how they can be achieved within manufacturing and cost constraints.

Development Our designers and engineers worked closely with NetApp and their supply chain partners to resolve “Design for Manufacturing” (DFM) challenges without compromising the intent of the design language.