M3 COO John Bernero shares the M3 Design Stakeholder-Centered Design Process in a video captured from his MD&M West presentation.
I’ve cooked some terrible food in my day. But I’ve also made some pretty damn good food (as far as I’m concerned). And recently, while enjoying one such meal, I got thinking about the many things that cooking and product development have in common.
There are many “best practices” articles on the topic of contextual user research; however very few speak to the common mistakes made by well-meaning researchers. Worse, this lack of pitfall information enables those researchers to justify their actions when best practices are not followed!
When choosing between product directions, should you choose the simplest, the cheapest, the most reliable, or the one the CEO likes the best? If you picked any of these you might as well have chosen blindfolded.
Prior to the development of a product, engineers and marketers prioritize the input they receive from experts and often apply them literally in the development of new products. Typically, a few very important users are selected and their perspectives are prioritized over a wider group of stakeholders that should influence the design of the product.