Dial up productivity
Fresh off of a revamp of their entry-level desk phones, Poly identified the need to elevate their top-tier offerings. In order to maintain their position at the top of an ultra-competitive market, it was vital to maintain cost targets without sacrificing a premium experience. Poly also wanted to offer an array of configurations, allowing users to customize the phone based on their needs. A modular approach enabled the system to achieve all of these goals. Poly approached M3 to bring clarity to a complex system and combine all of these elements into their new CCX line.