Category Archives: M3 Design Journal

Ethnographic Research Tips for B2B Markets

There are many “best practices” articles on the topic of contextual user research; however very few speak to the common mistakes made by well-meaning researchers. Worse, this lack of pitfall information enables those researchers to justify their actions when best practices are not followed!

Embrace Complexity

Rube Goldberg mousetraps and aircraft cockpits. The word itself can send shivers down the spines of product developers and users alike. Complexity is a key component of every product development project and product success requires that it be embraced like everything else. It’s just harder to do so.

The Intuitive Debate

My Dad is a PC. He’s a trained computer science engineer who builds and maintains massive corporate mainframe software applications.

Getting to the Moon One Step at a Time

I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth.

Avoiding the Schedule Trap

Let’s face it; engaging a product development firm these days can seem daunting. On the surface, things seem simple. You’ve got a schedule to keep, you compare it to your available resources and the math doesn’t add up.

5 Game-Changing Technologies

One of the cooler things about my job at M3 is that I get to spend time evaluating “what’s next” in technology. Today, I’d like to share five innovations that have the potential to generate some pretty serious disruption over the next decade or so.

How To Avoid Being Commoditized

Your company has been quite successful for a long time now. You created both the product category, and the market it serves. You are the clear leader. Life is good.

Design Language for Engineers, Part 2

In a follow-up to Design Language 101, Part 1″, we provide information that executives responsible for product development can use to better understand how Design Language benefits engineers.

Get Smart!

If you’ve been paying any kind of attention to the news over the past few months, you will almost certainly have heard about Nest, a new kind of thermostat from former Apple veteran Tony Fadell and his team.