05.14.13 | John Bernero
There are many “best practices” articles on the topic of contextual user research; however very few speak to the common mistakes made by well-meaning researchers. Worse, this lack of pitfall information enables those researchers to justify their actions when best practices are not followed!
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09.20.11 M3 Reseach
In my 15-year career working as a researcher, designer, and strategist, my focus has been on helping business leaders break new ground. I have worked with the full spectrum of technology-based companies, ranging from Silicon Valley to Wall Street, and while I have been part of some true breakthroughs, I have also witnessed my fair share of failed innovation.
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07.12.11 Gray D. McCord
Let’s get this out of the way right now: I am an engineer. I’m also going to admit that for many years, my understanding and appreciation of the value of Industrial Design and Design Language was minimal.
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06.07.11 John Bernero
When choosing between product directions, should you choose the simplest, the cheapest, the most reliable, or the one the CEO likes the best? If you picked any of these you might as well have chosen blindfolded.
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04.29.11 Tony Gatica, P.E.
In recent years there have been a few TV shows that focus on outdoor survival. During these shows the star, a survival expert, is dropped off in some remote region of the world with three items: a camera, his survival skills, and a trusty multi-tool.
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03.31.11 Walter Carver
The odds of a major league baseball game ending with a "walk-off" are about 1 in 11. So why is it that most development schedules expect a game ending home run to succeed?
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02.28.11 Gray D. McCord
It’s not how much you spend on product development that’s important. It’s how the money is spent that counts the most. If exceptional Return on Investment (ROI) could be guaranteed merely by spending more, then those with the most to spend would always have the greatest success. Yet we know from observation that this is not the case.
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01.31.11 Gray D. McCord
It was 2AM, and Homer’s Blackberry sounded like a tomcat in a pitbull kennel.
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12.22.10 Tony Gatica, P.E.
Why do the team members at best-in-class product development firms constantly write everything down during product development discussions? If it seems that our pens never stop moving, don’t be alarmed: it’s simply to make our customers successful.
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11.30.10 M3 Research
Gaps of understanding between companies and potential customers provide rich opportunities for discovery that can provide the basis for competitive advantage.
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10.28.10 Steve Brown
Sometime in every product designer’s career he or she will regret the design direction they chose on a certain project. You may have recognized the symptoms in the past: increased design complexity, a mandatory redesign, slipping the schedule, growing product cost, or needing more resources. Do these issues sound familiar?
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