I’ve been in too many kickoff meetings where the program seems to be solely centered on a competitive response to a rival product. I’ve sat through slide after slide about how competitor X has this hot new feature, and why we need to add more and more features to counter it. In this article, I will present four principles explaining why this practice promotes marginalized innovation, and ultimately turns your brand into a commodity.
Crowd-sourcing sites such as Kickstarter and Indiegogo have been boons to entrepreneurs long on dreams but short on cash. By putting the inventor and the idea on display for all to see, they remove monetary and political barriers to individual product development, and the sheer volume of new ideas they launch unquestionably demonstrates their viability as enablers of modern decentralized innovation.
There are many “best practices” articles on the topic of contextual user research; however very few speak to the common mistakes made by well-meaning researchers. Worse, this lack of pitfall information enables those researchers to justify their actions when best practices are not followed!
Rube Goldberg mousetraps and aircraft cockpits. The word itself can send shivers down the spines of product developers and users alike. Complexity is a key component of every product development project and product success requires that it be embraced like everything else. It’s just harder to do so.
My Dad is a PC. He’s a trained computer science engineer who builds and maintains massive corporate mainframe software applications.
In this article we will present the five critical factors that motivate your creative partners to do their best, and more importantly, how you and your development program can
I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth.
Let’s face it; engaging a product development firm these days can seem daunting. On the surface, things seem simple. You’ve got a schedule to keep, you compare it to your available resources and the math doesn’t add up.
One of the cooler things about my job at M3 is that I get to spend time evaluating “what’s next” in technology. Today, I’d like to share five innovations that have the potential to generate some pretty serious disruption over the next decade or so.
Your company has been quite successful for a long time now. You created both the product category, and the market it serves. You are the clear leader. Life is good.