M3 worked closely with Dell’s Experience Design team, utilizing a rigorous design process with iterative prototyping to address and test the numerous design and human factors challenges associated with creating the optimal blade experience. Through strategic thinking and careful form language development, M3 drove the design of the system to convey the desired brand and product attributes that embodied Dell’s aggressive focus on changing the game in the blade market. Bold forms and robust cast aluminum were used to convey the strength and power of this new direction. From the articulating LCD, to the pull-and-go translating blade handle interaction and the hot swappable components on the back of the system, the M3 team was singularly focused on providing the best possible user experience. The result is the award-winning Dell PowerEdge M1000e.